JORGE AYALA PARIS IS A READY-TO-WEAR LABEL CREATED IN PARIS BY MEXICAN DESIGNER JORGE AYALA IN 2013. THE COLLECTION SHOWCASES AN EXPANSIVE IMAGINATION AND VISUAL EXPLORATION OF PATTERNS, PRINTS AND TEXTILES. CREATED FOR THE DARING AND OUTSPOKEN, JORGE AYALA PARIS TAKES A NOVEL ARCHITECTURAL APPROACH TO CLOTHING DESIGN. 

 

JORGE AYALA WAS BORN WITH AN APPRECIATION FOR ART AND DESIGN. DURING HIS FORMATIVE YEARS HE STUDIED AT ECOLE DE BEAUX-ARTS IN PARIS AND DEVELOPED A FONDNESS FOR ARCHITECTURE. THIS LED HIM TO ENROLL AT THE ARCHITECTURAL ASSOCIATION  SCHOOL IN LONDON. AFTER GRADUATING, HE BEGAN WORKING AS AN ARCHITECT IN BEIJING. IT WAS THERE HE BEGAN TO NOTICE THE COMMONALITIES FASHION AND ARCHITECTURE SHARED: PRECISION, STRUCTURE, ENGINEERING, TEXTURE, MATERIAL, ASSEMBLY, INNOVATION AND TECHNOLOGY. PROJECTS CREATING DESIGN SCALE AND PROPORTIONS FOR BUILDINGS SLOWLY TURNED INTO PROJECTS CREATING PATTERNS AND TEXTILES FOR CLOTHING. 

 

CONTINUING HIS LOVE AFFAIR WITH FASHION, JORGE FORMED HIS DESIGN STUDIOS, [AY]ARCHITECTURE, TO EXPLORE THIS NEW MEDIUM BY DEDICATING HIS WORK TO CUTTING EDGE RESEARCH AND MATERIAL EXPERIMENTATION. WITH THE JORGE AYALA PARIS LABEL, JORGE AIMS TO UTILIZE THE INNOVATIVE TOOLS IMPLEMENTED IN ARCHITECTURE TO DEVELOP AVANT-GARDE DESIGNS. WITH HIS CREATIONS, AYALA SEEKS TO TEST BOUNDARIES BY DECONSTRUCTING AND DISRUPTING SILHOUETTES. 

 

AYALA USES THE CREATIVE ELEMENTS FROM THE POSTMODERN AND DIGITAL ERA TO CREATE. 

 

EACH PIECE IS CAREFULLY CRAFTED FROM INNOVATIVE MATERIALS: LAMINATED SILK, PLEATED ORGANZA, AND TATTOOED VELVET LEATHER AS WELL AS OTHER TEXTILES THAT CHALLENGE FORMS AND WIDEN THE SCOPE OF WHAT CAN BE WORN ON THE BODY. 

 

WEBSITE: WWW.AYALAPARIS.COM

INSTAGRAM: @JORGEAYALAPARIS